Menu
Phone :
419-434-4520
Address :
1000 N Main St, Findlay, OH 45868
Email :
brand@findlay.edu

Academic Brand Guidelines

  • Home
    • /
  • Academic Brand Guidelines
Academic Logo
University Seal
Color Palette
Typography

Academic Logo

The University of Findlay logo is the primary means by which we are recognized. The consistent and proper use of the logo strengthens the recognition of the University of Findlay and projects the university’s established reputation onto all of the many individual entities that make up the university.

DOWNLOAD
Construction

Griffith Arch Keystone

As the last piece of the arch to be put into place, the keystone locks all the other stones into position. It symbolizes strength and the enduring value of a UF education. The Griffith Arch and the Arch Ceremony are intrinsic to the University of Findlay; therefore, the keystone is a natural choice for our logo mark.

Griffith Arch

The subtle curvature of the line making up the base of the keystone, represents the Arch itself.

Old Main

Old Main is the most iconic building on campus, uniting current and former students through tradition and history. Used here, the image pays homage to the Findlay College logo, yet contains elements that are undeniably “UF today.” The six slats shown in the cupola represent the six colleges comprising the University. The architectural element at the top of Old Main is in the shape of an arrow symbolizing a university that, while proud of its history, is forward-thinking and embraces the future.

Primary Logo

Primary

Logo Variations

Primary with Tagline

Stacked

Stacked with Tagline

Branded

Old Main Logomark

Guidance
Clear Space

The clear space is the protected area around the logo that maximizes its impact. This space must be kept free of all other graphics and text, including other logos. It is also the minimum distance the logo can be from the edges of an electronic document or printed piece.

Minimum Size

The logo should not appear smaller than .5 inch or 55 px. Anything smaller should use a simplified version of the logo.

logominimumsize
Color Variations

The academic logo should always be reproduced as a single color. The academic logo should always be reproduced in official university colors: Findlay Black, Findlay Orange or Cool Gray. The logo should always be displayed in white when applied to dark backgrounds.

What To Avoid

Do not stretch, compress, or distort the logo.

Only reproduce the logo using the primary color palette.

Do not rotate the logo.

Do not manually type the logotype.

Do not add text or other graphics to the logo.

Do not place the logo on busy backgrounds.

Make sure there is sufficient contrast between the logo and background.

Do not add an outline to the logo.

Do not render the logo as an outline.

Do not add a drop shadow or other effects to the logo.

Do not break apart or combine logos.

Old Main Logomark

This old main logomark has been created to allow designers the freedom to use this iconic university emblem with more design flexibility. It can be used as an accent graphic to add visual impact to a layout and provide an additional element of our identity to compositions. It can be used large as an opaque (10-15%) abstract background element cropped at the bottom right edge of a composition, or the mark can be used as a stand-alone flourish. When being used as a background element it must always be anchored to the bottom right of the page and be cropped off at the same point as below. It can be produced in any single brand color. The Old Main logomark is always a single color. Do not attempt to fill in areas with color or create multi-color variations.

University Seal

The official university seal is the most formal of our brand elements and conveys the rigor, history, quality, and decorum of our brand and legacy. As the most formal element in our brand system, the seal is reserved for use only by the office of the president, and the board of trustees. Special permission must be obtained in writing for use of the official seal. Contact the Office of Marketing and Communication for permission.

Guidance
Clear Space

The clear space is the protected area around the seal that maximizes its impact. This space must be kept free of all other graphics and text. It is also the minimum distance the logo can be from the edges of an electronic document or printed piece.

Minimum Size

The seal should not appear smaller than .65 inch in print or 80 px on screen.

logominimumsize_seal

Color Palette

Consistent use of color creates a visual cohesion across all university communications. It elicits emotional reactions with those impacted by our brand. When combined with photos of our campus, faculty, staff, and students it increases the impact of our message.

Primary

The primary color palette should account for 70% of the colors used in any university branded marketing.

Findlay Orange

PMS 151
C0 M60 Y100 K0
R255 G131 B0
#FF8300

Findlay Black

C70 M50 Y30 K100
C0 M0 Y0 K100
R0 G0 B0
#000000

Cool Gray

C62 M50 Y45 K25
C0 M0 Y0 K75
R92 G99 B104
#5C6268

Light Gray

C8 M5 Y5 K5
C0 M0 Y0 K15
R219 G221 B222
#DBDDDE

White

C0 M0 Y0 K0
R255 G255 B255
#FFFFFF

Accent

The accent color palette may account for 30% of the colors used.

Brown

C27 M31 Y43 K0
R190 G169 B146
#BEA991

Light Brown

C8 M12 Y24 K0
R233 G218 B193
#E8D9C1

Blue

C88 M12 Y6 K0
R0 G163 B215
#00A3D7

Light Blue

C66 M5 Y11 K0
R59 G185 B216
#3BB9D7

Violet

C90 M98 Y25 K3
R71 G50 B119
#463177

Light Violet

C74 M84 Y16 K0
R101 G74 B140
#644A8C

Red

C23 M97 Y95 K17
R167 G39 B39
#A72626

Light Red

C11 M93 Y84 K4
R208 G54 B55
#CF3637

Yellow

C9 M12 Y97 K0
R237 G210 B33
#ECD121

Light Yellow

C10 M2 Y80 K0
R236 G228 B86
#EBE355

Green

C54 M9 Y91 K25
R102 G145 B61
#66903C

Light Green

C54 M9 Y91 K0
R132 G182 B78
#84B54E

Typography

Consistent use of typography is a simple way to align our visual identity. Fonts set a tone for how communication is read and can do a lot to alleviate denseness on the most text-heavy pages.

 

 

Based on their clean lines, usability and compatibility with the university logo, Museo Slab, Avenir and Baskerville have been selected as our official university fonts. The highly readable fonts are diverse in weight and style, attractive when paired together. Museo Slab should only be used for titles or headlines and never in all caps. Avenir or Baskerville are appropriate fonts for large bodies of copy. To supplement our core typefaces, Adios Script Pro (formal) and Madina Clean (playful) have been chosen as our script font.

Display Font

San Serif Font

Serif Font

Script Font